Forge Fitness
Branding
Forge Fitness
Forge Fitness is a badass space for those who embrace the grind and push past limits. Built on discipline, grit, and consistency, it’s where strength is earned—supported by top-tier equipment and a fiercely driven community.
The wordmark process
The Forge Fitness wORDMA came from a long, trial-and-error process. I started designing on my computer, but I wasn’t satisfied, so I hand-drew it on tracing paper, crumpled it for texture, and scanned it back in. The final mark reflects that raw, gritty process.
Wordmark
Pictorial Mark
In-house applications
Business Cards
Key Tags
EARN YOUR STRENGTH.