Zalazar is a thoughtfully crafted wine inspired by family and tradition. Named in honor of my mother, it blends heritage with an organic design, and a warm, contemporary spirit.
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Mesa
Branding, Packaging & UI/UX
Mesa celebrates the simplicity of home-cooked meals as acts of care, using personal and family recipes to build connection. Brought to life through a system that contains a kitchen stories box, cards, and a recipe-sharing app.
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Forge Fitness
Branding
Forge Fitness isn’t built for comfort, it’s for those who choose the hard path. A badass, no-excuses community where strength is earned through discipline, hard work and consistency, backed by equipment and an unapologetic culture.
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OUTFRONT Media
OOH Advertisement
As a creative intern at OUTFRONT Media, I developed and presented OOH campaigns for a diverse range of clients, taking projects from initial concepts through final execution while collaborating with clients, creative directors, and fellow designers throughout the process.
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This typeface is inspired by my heritage and the hand-lettered signs found in Chile’s farmers’ markets, grocery stores, and local businesses. The brushstroke style reflects the organic, handmade spirit of Chilean visual culture. As a personal touch, the typeface is named after my favorite Chilean slang word.
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Girls on the Run is a nonprofit that empowers girls through running-based programs that build confidence, connection, and life skills. This rebrand had the purpose to aim to create a more vibrant, relatable, and inspiring experience that reflects embodies the spirit of young girls.
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Prepped is my semester-long project: a meal planning app designed to make healthy eating simple, personalized, and budget-friendly. Built entirely in Figma, Prepped helps users plan weekly meals based on their dietary needs and goals, stick to a budget with cost-conscious recipe options, and automatically generate grocery lists for hassle-free shopping.
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Based on Budweiser’s brand guidelines, this audit explores its iconic identity, visual history, and design strategy, highlighting how the brand preserves its legacy while staying relevant today.
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Flicks
My professional camera roll
Photography is a creative outlet I practice alongside design, capturing moments, things that catch my eye, and details that inspire my work.
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