Zalazar Wine
Branding + Packaging
Zalazar Wine
I named my wine brand Zalazar after my mother, who has always been my greatest source of inspiration. Her work ethic, creativity, and quiet strength shaped the values I wanted this brand to reflect. Using her last name felt like a natural way to honor her influence and the warmth, resilience, and elegance she brings into everything she does. Zalazar is not just a label, but a tribute to her spirit and the foundation of this brand’s identity.
The wordmark
The wordmark features a custom, organic handwritten style designed to reflect the personal roots of the brand. The fluid lettering conveys warmth while maintaining a sense of sophistication, capturing the balance between elegance and personality that defines Zalazar.
Wordmark sketches
The pictorial markThe pictorial mark is inspired by a plant pot my mother owned during my childhood. Its form was simplified into a clean, organic shape that feels both iconic and personal, grounding the brand in family heritage while remaining timeless.
The labels
The label design is inspired by a mirror from my childhood home, chosen by my mother and memorable for its curved, decorative frame. That form informed the structure of the label, adding a sense of nostalgia while reinforcing the brand’s personal origins.
The Boxes
The Process
The Final Product
The Point of Sale