Mesa

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2026 AIGA SPOT Showcase
🏆 “People’s Sauciest Choice” Award

Branding, Packaging & UI/UX

Mesa

Mesa celebrates the simplicity of cooking and sharing a home-cooked meal as an act of care, whether for yourself or others. It treats personal and family recipes as artifacts that build connection through sharing, expressed through a recipe box packaging, recipe cards, and a connected recipe-sharing app.

What inspired Mesa?

This project was inspired by my grandmother’s cookbook that she handwrote for me.

Mesa Typeface

Based on my grandmother’s handwriting. I created a typeface called Mesa Display.

Colors

Pattern

Wordmark

Pictorial Mark

Kitchen Story Box

At Mesa, we don’t see them as recipes, but as kitchen stories.

The Labels

The final boxes

Kitchen Story Cards & Dividers

But it doesn’t stop here

The Mesa app is a digital platform for sharing, discovering, and preserving personal and family recipes as stories. It transforms cooking into a meaningful experience by connecting people through the memories, culture, and care behind each dish.

Mesa App

Scan & upload your
kitchen story

Discover friend, following & community stories & Explore others' kitchen stories

Create cookbooks & message your friends

Profile & Settings

For more, check out the prototype!

Promotional Materials

AIGA SPOT SHOWCASE 2026

Thank you, AIGA Orlando & my mentor, Josh Sweet.

🏆 “People’s Sauciest Choice” Award

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Iggy :p